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Mobile app wins 2012 W3 Gold Award

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Show Management’s mobile app for the Fort Lauderdale International Boat Show, MyBoatShow, has won a 2012 W3 Gold Award from the International Academy of the Visual Arts. Fewer than 10 percent of more than 3,000 entries were selected as Gold Winners.

The W3 Awards honor outstanding web and mobile marketing submitted by marketing firms and web designers around the world. MyBoatShow was judged based on creativity, usability, navigation, functionality, visual design and ease of use.  

Launched last year, the free app is available on iPhone and Android platforms. It provides show maps and allows attendees to search for exhibitors, manufacturers, product categories and boats by specifications and size.

It also provides the show schedule, seminar information, show transportation schedules and maps, food and drink locations, restroom locations, and emergency services. It also can be used to purchase show tickets and see the latest show news.

The app is available for all Show Management-produced boat shows, including the Yacht & Brokerage Show in Miami and the Palm  Beach International Boat Show.

New features for MyBoatShow this year include a new search feature allowing attendees to search for boats by name, an upgraded “favorite” feature enabling users to see which boats they favored at other Show Management-produced boat shows, and a contact form.

For more information or to download the app, visit ShowManagement.com.

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