The Triton


The Triton, a decade in print


With this issue, The Triton begins its 10th year publishing. Over the next 12 months, we’ll take a look back at the industry through the pages of The Triton, which launched in April 2004. Here’s an editorial we printing in our second issue, explaining a little more about what we were trying to do by starting this newspaper and how we came up with the name:

Readers keep asking us why we decided to call this newspaper The Triton. (That is, of course, if they don’t misunderstand and somehow call it The Trident.)

We brainstormed nautical terms and gravitated toward lines. We liked the idea of implying that we were a landline of sorts for industry news while captains and crew were out to sea or in ports around the world. We came up with some clever twists of phrase but they all required too much explanation.

We knew that everything we published would somehow benefit the captains and crew who are our core readers. Stories, features, photographs, even advertisements would somehow inform them of what’s going on in the yachting world. They may not always like the news we impart, but it will be delivered objectively with the ultimate goal of informing them about the industry and providing a way for them to build their businesses and careers.

We stumbled on the word Triton during an Internet search and the more we read, the more we liked it. In Greek mythology, Triton is a sea god, the son of Poseidon and Amphitrite. He is often described as being a man from the waist up, a fish from the waist down.


We liked the Greek god reference. Powerful, capable, influential even. As a newspaper, we strive every month to deliver news that will dispel rumors and shed light on the issues and trends captains and crew face. Powerful, capable, influential.

When we learned that Triton had the power to calm or rile the seas by blowing a conch horn, we knew we had our man. We hope to have the same effect on our readers — to allay fears and encourage debate on the things that matter most in their livelihoods.

“By the way, a trident is that three-pronged spear Poseidon carries. Nautical, sure, but not quite what we were going for.”

There is no destination for a newspaper; it’s a journey every day, every issue. We hope we’re still on course.

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