Italian builder ISA Yachts has hired former Fraser Yachts CEO Hein Velema as head of sales and marketing.
“This is the type of challenge that I simply cannot resist, the chance to ensure that a first-class company receives the recognition it deserves,” Velema said in a press release.
Velema started his yachting career at Feadship in the Netherlands, where he spent 11 years building one of the top brands in the global superyacht world. In 2007, he joined Fraser in Monaco as worldwide director of sales and became CEO in 2009.
As head of sales and marketing at ISA Yachts, Velema will be part of the management team and play an active role in the further development of the yard, its brand and its product portfolio.
ISA — International Shipyards Ancona — has delivered 28 superyachts. It builds in both fiberglass and steel in the 30-70m range, and is developing new lines to eventually build yachts up to 100m.
“We are going to focus on increasing our marketing efforts in order to build a clearly identifiable and distinct brand,” Chairman Michael Mogilevsky said. “Hein will help us develop a centrally managed sales network, reflecting our belief that the current market requires a fresh approach to sales and marketing. The task now is … to show that ISA is the best and most efficient yacht builder in Italy, on a par with the best yards in Germany and the Netherlands.”
Marcello Maggi, ISA Yachts’ previous sales and marketing head, will continue to support and represent ISA to a group of clients.
The 12-year-old company opened an office in Ft. Lauderdale in May.
For more information, visit www.isayachts.com.