The Triton

News

ISA Yachts hires Velema

ADVERTISEMENT

Italian builder ISA Yachts has hired former Fraser Yachts CEO Hein Velema as head of sales and marketing.

“This is the type of challenge that I simply cannot resist, the chance to ensure that a first-class company receives the recognition it deserves,” Velema said in a press release.



Velema started his yachting career at Feadship in the Netherlands, where he spent 11 years building one of the top brands in the global superyacht world. In 2007, he joined Fraser in Monaco as worldwide director of sales and became CEO in 2009.



As head of sales and marketing at ISA Yachts, Velema will be part of the management team and play an active role in the further development of the yard, its brand and its product portfolio.



ISA — International Shipyards Ancona — has delivered 28 superyachts. It builds in both fiberglass and steel in the 30-70m range, and is developing new lines to eventually build yachts up to 100m.



“We are going to focus on increasing our marketing efforts in order to build a clearly identifiable and distinct brand,” Chairman Michael Mogilevsky said. “Hein will help us develop a centrally managed sales network, reflecting our belief that the current market requires a fresh approach to sales and marketing. The task now is … to show that ISA is the best and most efficient yacht builder in Italy, on a par with the best yards in Germany and the Netherlands.”



Marcello Maggi, ISA Yachts’ previous sales and marketing head, will continue to support and represent ISA to a group of clients.



The 12-year-old company opened an office in Ft. Lauderdale in May.



For more information, visit www.isayachts.com.

Related Posts...
Fort Lauderdale-based Parker Yacht Management, a tender repair company, hosted Read more...
Global marine travel experts ISS GMT host our mid-month Triton Read more...
Norwegian e-navigation company Navtor has partnered with Weathernews Inc. (WNI), Read more...
Governor Control Systems has partnered with U.K.-based Servowatch Systems Limited Read more...
Darko Supuk, editor in chief of the magazine Yachts Croatia, Read more...

Share This Post

Leave a comment

Your email address will not be published. Required fields are marked *

Please answer the question below to leave a comment. * Time limit is exhausted. Please reload CAPTCHA.

Editor’s Picks

Working toward smooth sailing with crew visas

Working toward smooth sailing with crew visas

By Dorie Cox Yachts and their crew spend tens of millions of dollars on refits, maintenance and repairs, as well as provisions, …

Stew Cues: Handling costly, fragile crystal can be terrifying

Stew Cues: Handling costly, fragile crystal can be terrifying

Stew Cues: by Alene Keenan I recently helped outfit a yacht with glassware. The owners found a beautiful set of antique cobalt blue …

Mexican marina makes room for larger yachts

Mexican marina makes room for larger yachts

Paradise Village Marina in Puerto Vallarta, Mexico, has recently reconfigured the marina to hold more and larger yachts. The marina now has …

Triton Networking nets $1,500 for injured yachtie

Triton Networking nets $1,500 for injured yachtie

More than 200 captains, crew and industry people challenged the weather to attend Triton Networking last night with global marine travel …