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NMMA adds superyacht portion to Miami show

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The National Marine Manufacturers Association (NMMA), owners of the Miami International Boat Show, has created Superyacht Lifestyle Miami (SLM), an in-water exhibit of yachts to be held at the same time as MIBS, Feb. 13-16.



“NMMA’s goal with Superyacht Lifestyle Miami is to answer direct requests from NMMA members and the global superyacht industry to use our considerable exhibition and marketing capabilities to create this new kind of experience for the UHNWI and HNWI customer,” NMMA President Thom Dammrich said in a statement. “We believe this event is an important step forward for the superyacht industry’s expansion to corresponding luxury sector cross-promotion and a new level of aspiration by the industry.”



The event is aimed to bridge luxury categories and concierge services for attendees.



Miami already offers an in-water show for large yachts, the Yacht and Brokerage Show, now in its 26th year and co-owned by the Florida Yacht Brokers Association and Show Management. The groups have reserved slips at Miami Beach Marina for a collection of yachts over 150 feet it will call Superyacht Miami.



The NMMA’s Superyacht Lifestyle Miami will include yachts larger than 100 feet (30m), including new builds, brokerage and charter vessels, at Museum Park Miami, a 29-acre site on Biscayne Bay seven blocks north of Bayfront Park.



The area is undergoing a major transformation. The Miami Science Museum and the Miami Art Museum are building new facilities on the land and the city of Miami is renovating the remaining 21 acres to include a Baywalk and other amenities.



The waterfront has 40 to 50 feet (9m-12m) of deep water and no vertical obstructions to allow for sailing as well as power yachts. The 228-foot floating art museum M/Y Seafair is expected to be there.



Superyacht Lifestyle Miami will provide access to local attractions while helicopter service and limousine transport will be made available for private aviation needs and ferrying between other aspects of the February Miami shows.

 

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