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BluePhare hires commercial director

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BluePhare, specialist AV and IT product distributor, appointed Nigel Sherlock as commercial director for the company’s strategic and commercial development.

“Nigel will be responsible for ensuring that the company achieves its commercial objectives by developing our partner network and building our brand within the residential and yachting markets,” said Paul Leeuwis, managing director of bluePhare. “He brings with him over 30 years’ commercial experience, the last five of which have been spent in the superyacht industry where he has built up a remarkable network of contacts and strong relationships”.

Sherlock has served senior positions in The Netherlands and the UK with entertainment, communication and IT installation companies working in sales and business development. His experience at management level includes several years as owner of one of the largest Bang & Olufsen dealerships in the UK.

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