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Next gen fishfinder launches


Fishing electronics manufacturer Lowrance has launched the hi-definition system (HDS) Gen3 fishfinder/chartplotter series. Available in 7-, 9- and 12-inch models, the Gen3 combines a faster processor with enhanced, built-in fishfinder technologies, as well as a modified menu system.

Icon-driven commands, scrolling menus, and preview panes with quick-touch slider bars provide a user-friendly feel, similar to operating a smartphone or tablet.

Each HDS Gen3 model comes standard with today’s most advanced fishfinding technologies – from StructureScan HD and DownScan Imaging, which provide picture-like images of fish-holding cover, to CHIRP Sonar for improved target separation and noise rejection for clearer, easy-to-see bait fish and game fish targets.

Additionally, the HDS Gen3 features built-in wireless connectivity for mapping and software downloads, as well as connection with mobile devices using the GoFree App.

HDS Gen3 ships with built-in Insight USA charts for coastal and inland U.S. waters and is compatible with the Insight HD, Insight PRO, Insight Genesis, Insight TOPO, the complete collection of Navionics charts, C-MAP MAX-N+ and third-party mapping partners, such as NV Digital Charts. HDS Gen3 can also use the Insight Genesis map-creation tool, which allows users to create and share high-definition contour maps from personalized sonar recordings.

The HDS Gen3 family of 7-, 9- and 12-inch displays are priced at $1,249, $2,049 and $3,149, respectively, not including transducers. For more information, visit


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