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Australian builder Elandra Yachts has appointed Michael Usina as president of Elandra Yacht Sales in the Americas.
“The Americas is strategically a very important market and we have always had the intention of
launching there, but with the strength of the U.S. dollar now to the Australian, it has strengthened
our resolve to be there,” said Luke Durman, Elandra Yachts founder and managing director.
From his Florida base, Usina will coordinate direct factory representation with a select group of
American dealers to secure sales of Elandra Sport Yachts, to be custom-built and shipped from the company’s Gold Coast plant on the east coast of Australia.
The first sale to the US is scheduled for delivery in mid 2016, with the Elandra 53 model to show at next year’s Fort Lauderdale International Boat Show.
Development in under way on new models, including a 50-foot and a 60-foot-plus model. For more information, visit www.elandrayachts.com.