Interior crew are the front line of boat shows. Here are a few tips to great guest interactions that just might help sell that yacht.
Treat everyone in the same professional manner. You never know who may be looking; you could be welcoming the new owner aboard. Be pleasant and welcoming. Smile, extend your hand and say “Welcome aboard motoryacht ABC. Thank you for coming. Would you like to see her?”
Make sure you understand what you are expected to say. At a minimum, you should know who built it, how big and heavy it is, and who did the interior decor. Find out if you are expected to know about the performance of the boat, such as top speed, cruising range, how many gallons of fuel and water she holds, etc.
If the yacht is charter, have that charter pitch memorized. You are selling the boat and the crew here. What is the itinerary? What makes the crew special? What are the features of the guest areas that will convince them that this is the boat they have been dreaming about? Know your interior. Know what brand of china, crystal and flatware is onboard. Think of the details that make your team unique.
Keep brochures and all hand-outs tidy. Keep the pantries, the galley and the crew mess spotless. You may not relish the thought of strangers looking around the crew area, but to some buyers, this is an important feature.
After the tour, thank them for coming, help them off the boat, and make sure someone helps them with their shoes.
Alene Keenan is lead instructor of yacht interior courses at Maritime Professional Training in Ft. Lauderdale and writes The Triton’s Stew Cues column. She is the author of “The Yacht Guru’s Bible: The Service Manual for Every Yacht”, available on Amazon.