The Triton

News

Yeti, Yeti, Yeti, marine store customers can’t get enough of them

ADVERTISEMENT
Ft. Lauderdale West Marine Boating Superstore sales associate Russ Kirby says the Yeti Ramblers and Lowball cups are selling faster than any product he has seen in three years. PHOTO/SUZETTE COOK

Ft. Lauderdale West Marine Boating Superstore sales associate Russ Kirby says the Yeti Ramblers and Lowball cups are selling faster than any product he has seen in three years. PHOTO/SUZETTE COOK

“In the marine industry it’s Yeti, Yeti, Yeti. The best coolers, the best drink containers,” says Russ Kirby, a sales associate and port supply specialist at the Ft. Lauderdale West Marine Boating Superstore, the largest West Marine store out of more than 325 locations worldwide.

According to Kirby, West Marine and many other sporting and recreation stores he’s contacted have sold out of the containers that boast the ability to keep beverages hot or cold for as long as “science allows.”

“I’m not even taking back orders,” Kirby added. “To the extent that Yeti contacted our head office and said ‘Please no more phone calls about when are we going to get it, when are we going to get it?’ ”

The drink holders come in three sizes. There are two tumblers at 20 and 30 ounces and a 10-ounce lowball cup that hit the shelves on Oct. 1, 2015.

The retail prices according to size are 10 ounce $24.99, 20 ounce $29.99, 30 ounce $39.99, said Kirby.

The word from Yeti is “They’re manufacturing as fast as they can and shipping to us,” Kirby said.

“You’ll see other insulated cooler and coffee mugs, none of them compare,” Kirby said about why he thinks the stainless steal containers are so popular, especially in the marine industry.

“I haven’t seen another product that has been as hot as this in the last three years.”

According to Yeti CEO and Founder Roy Seiders, the reason for adding the third size to the Yeti tumbler collection was to meet the demand and lifestyle of consumers

“We continue to expand our Rambler drinkware series to meet the demands of the marketplace and the Lowball occupies a unique space in our line. Like all YETI products the Lowball is proven to keep drinks colder longer, but its ability to keep beverages hot over time shows the versatility inherent in the Rambler series and we’re really excited about the dual functionality.”

Suzette Cook is the editor of The Triton. You can reach her at suzette@the-triton.com

Related Posts...
UK-based Peters & May, a provider of global boat transport, Read more...
Fort Lauderdale-based Parker Yacht Management has been named an authorized Read more...
Gregory Yeakle has taken the helm of Gulf Craft as Read more...
Palladium Technologies, a Fort Lauderdale-based provider of technology systems for Read more...
Fort Lauderdale-based Parker Yacht Management, a tender repair company, hosted Read more...

Share This Post

About Dorie Cox

Dorie Cox is editor of The Triton.

View all posts by Dorie Cox →

Leave a comment

Your email address will not be published. Required fields are marked *

Please answer the question below to leave a comment. * Time limit is exhausted. Please reload CAPTCHA.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Editor’s Picks

Secure at Sea: The growing pains of cyber-security

Secure at Sea: The growing pains of cyber-security

Secure @ Sea: by Corey Ranslem When I heard about it, I was amazed but not surprised. The high-roller database at a major casino …

Crew Compass: Make time for yourself

Crew Compass: Make time for yourself

Crew Compass: by Lauren Loudon One thing that I’ve found difficult on boats over the years is making time for myself and doing things …

Latest news in the brokerage fleet: Bandido sells; Saint Nicholas, Rock.It listed

Latest news in the brokerage fleet: Bandido sells; Saint Nicholas, Rock.It listed

Yachts sold M/Y Bandido, a 137-foot (41.8m) Westport launched in 1989, sold in an in-house deal by Ocean Independence broker Chris …

Derecktor, Haack bid for Fort Pierce yacht facility

Derecktor, Haack bid for Fort Pierce yacht facility

By Dorie Cox Two bids to develop a megayacht repair facility in Fort Pierce, Florida, are under evaluation. Derecktor Holdings Inc. and …