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MarineMax expands into luxury yacht management, crew placement, charter

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MarineMax announced on March 18 that they are expanding into yacht management, crew placement and charter of luxury megayachts.

The nation’s largest recreational boat and yacht retailer headquartered in Clearwater, Florida, has brought Bob Saxon Associates onboard as part of the new endeavor that will be headquartered at the MarineMax Yacht Center in Pompano Beach, Florida.

“We are excited to announce this strategic initiative,” said Bill McGill, MarineMax president and CEO. “Bob Saxon Associates is a natural fit for MarineMax, expanding the breadth of our offerings into the rarefied sector of yacht management,” he added.

“With the business acumen of MarineMax propelling it, and Bob Saxon at the helm, MarineMax’s new Mega Yacht affiliate will be seen as an instant worldwide industry leader in this sector.”

Saxon has more than 35 years of experience in the yachting industry. He began his career as vice president of Whittemore & Williams yacht management services. In 1984, working with Ed Sacks, Saxon established and served as president of the Sacks Group.

Following his five-year stint with the Sacks Group, Saxon owned and operated Bob Saxon Associates for 15 years.

Saxon sold his business to, and became president of, Camper & Nicholson USA.

Most recently, Saxon was president of IYC with a half billion dollars in listings and offices in strategic ports of call throughout the world.

Throughout his career, he has worked with some 3,000 yacht owners on a broad number of yachts and a diverse array of projects.

Saxon is also the founding president of the International Superyacht Society and was recently the recipient of that organization’s “Lifetime Achievement Award.” He is a licensed broker-manager and a member of the executive committee of the Florida Yacht Brokers Association and a leading industry spokesman and advocate. As an industry expert, Saxon has been quoted by a wide range of leading media including the New York Times, Yachting, Showboats, The Economist, CNBC, The Triton and a number of other trade publications and media outlets.

Suzette Cook is editor of The Triton. Comments are welcome at suzette@the-triton.com.

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