The Triton

Boat Show News

Capt. adds hashtag to boat moniker

ADVERTISEMENT

By Suzette Cook

Newport — Capt. Andy Lauer of M/Y Livernano, a self-taught graphic designer and a social media aficionado, just posted a drone video taken by a yacht broker onto the yacht’s Instagram account yachtlivernano.

The 34-year-old captain said he has been in the yachting industry for 13 years but got interested in graphic design when he took classes in high school. Now, he’s using his multimedia skills and aptitude for technology to expand the reach of his yacht to potential winery clientele and charter guests.

Lauer’s latest idea for marketing Livernano Winery and the 95-foot yacht built by Princess that is available for charter in New England, Florida and the Bahamas involves a simple hashtag placed on the stern of the yacht below a company slogan.

“We have a slogan across the back of the boat that says ‘Life is too short to drink bad wine’ and everybody stops, no matter where we are, to take a photo,” Lauer said.

So he brought the idea of adding a hashtag to the owner and got the goahead.

“I worked with the owner to come up with a hashtag,” he said. “I said we should really put a hashtag back there because this is free marketing for us. We’re always marketing the wine.

LIVERNANOLauer said #LivernanoNation was added to the boat three weeks ago.

“We just put it on.”

Lauer’s regularly adding video and photos to the yacht’s social media accounts.

“We’re pretty active,” he said. “We instagram everything minus the client stuff.

“We do a lot of photos of our wines and people follow just to see where we are at. We try to be as active as possible and give a broad spectrum of content.”

 

Suzette Cook is editor at The Triton. Reach her at suzette@the-triton.com

 

Related Posts...
As yachts age and yacht owners personalize them, the refit Read more...
Miami Yacht Show organizers have announced new amenities in the Read more...
Preparations are well underway at the Miami Marine Stadium Park Read more...
The Newport Charter Yacht Show, which features luxury sailing and Read more...
Chefs on Adiamo, Sarissa and Vigilant I take top honors Read more...

Share This Post

About Dorie Cox

Dorie Cox is editor of The Triton.

View all posts by Dorie Cox →

Leave a comment

Your email address will not be published. Required fields are marked *

Please answer the question below to leave a comment. * Time limit is exhausted. Please reload CAPTCHA.

Editor’s Picks

Triton networks with Culinary Convenience

Triton networks with Culinary Convenience

A brisk South Florida evening was the perfect setting for outdoor Triton networking with Culinary Convenience on the third Wednesday in …

Refit18: Show focused on refits grows 28 percent

Refit18: Show focused on refits grows 28 percent

As yachts age and yacht owners personalize them, the refit industry continues to grow. The third annual Refit International Exhibition …

Hot trip on the Hudson highlights perils of procrastination

Hot trip on the Hudson highlights perils of procrastination

By Capt. Bruce Gregory I've made 40-plus offshore passages from 50 miles to 1,500 miles in boats from 8-foot dinghies to 80-foot tugs; …

Top Shelf: The Birth of Aki-Maki

Top Shelf: The Birth of Aki-Maki

Top Shelf: by Chef Tim MacDonald Many years ago on Huntress, I was taught about the theory of “POP”’ on a yacht. The owner …