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Brokers Pier One, NIO merge


Southwest Florida-based NIO Yacht Group has merged with Pier One Yacht Sales.

“With the collective knowledge and experience of all parties involved and the worldwide exposure of Pier One Yacht Sales, this is one merger where the most important part will be for our clients,” Nelle said. “We will not be closing the office in Madeira Beach. If anything, we will be expanding its impact.”

Pier One Yacht Sales has five other locations: Municipal Marina in downtown St. Petersburg, Burnt Store Marina in Punta Gorda, Cape Harbour Marina in Cape Coral, Salty Sam’s Marina in Ft. Myers Beach, and its main office in Fishermen’s Village in Punta Gorda. Its charter division is based in Fort Lauderdale.

Pier One was founded by Len Garofoli, former vice president of Navigator Yachts, in the fall of 2004. NIO was started in 1993.

“I met Shirley back in 2004 at the St. Petersburg Boat Show,” Garofoli said. “She helped me sell one of my first Navigators I had in stock. Any firm in Florida would have jumped at the chance to work with Shirley and her team. All I can say is that I am honored that she is now on our team.”

This is the sixth brokerage firm to join under the Pier One banner in the past four years.

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