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Show Management hires VP of consumer marketing

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Show Management, producers of Florida’s five largest boat shows, has appointed Mary Bender to the position of vice president of consumer marketing. Bender is chairwoman of the Public Events Council for the International Association of Exhibitions and Events and has 17 years of trade and consumer event experience.

“We are excited to have Mary join the team,” said Charlie McCurdy, CEO of Informa’s Global Exhibitions Division, which recently acquired Show Management. “We are confident that her unique skill sets will result in an infusion of new marketing efforts, especially within the digital realm, and will ensure the group’s five-show portfolio will continue to offer the best ROI for exhibitors while remaining top destinations for members of the boating community.”

Show Management produces five of Florida’s largest boat shows: Fort Lauderdale International Boat Show, Yachts Miami Beach, Palm Beach International Boat Show, Suncoast Boat Show in Sarasota, and St. Petersburg Power and Sail Boat Show.

“As a South Florida resident, I had previously attended the shows and have long admired their first-class event production,” Bender said. “I’m now looking forward to capitalizing on those efforts while introducing some new initiatives I believe will increase attendance while also increasing exhibitor satisfaction.”

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