Informa Exhibitions has said it is investing in upgrades to enhance the 58th annual Fort Lauderdale International Boat Show. Enhancements in marketing, digital software and hotel booking can be expected, the company said, as well as infrastructure improvements that include new plastic and fiberglass floating docks, new electrical equipment, improved tent flooring, new trucks, and improved signage to make it easier to navigate the show’s seven locations and locate specific products.
“These improvements will help ensure the Fort Lauderdale International Boat Show’s worldwide reputation as the industry’s leading annual event,” Andrew Doole, general manager of Informa Exhibitions’ Boating Group, stated in a news release.
The company said it is also investing in technology to support year-round interaction between consumers and exhibitors after the boat show is over. This will include downloadable sales sheets, technical specifications, marketing materials and videos that consumers can use year-round and through which exhibitors can access information about customer searches for specific products.
Earlier this year, Informa PLC purchased Show Management, the company that managed the Fort Lauderdale International Boat Show since 1976. Informa Exhibitions manages more than 200 industry events annually, including the Monaco Yacht Show.
Owned by the Marine Industries Association of South Florida, the Fort Lauderdale International Boat Show is the largest boat show in the world in terms of gross exhibitor space and number of vessels. The show attracts approximately 100,000 attendees, 1,000 exhibitors and more than 1,200 boats each year and is widely regarded as the top annual boating event where consumers and the global marine industry gather to buy, sell, meet up and see what is new. This year’s show will be held Nov. 1-5.