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Fraser, Porsche offer luxury cars at boat show

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To mark its 70th anniversary, yacht service company Fraser partnered with German sports car manufacturer Porsche this summer to offer select benefits for clients.

The Porsche Ultimate Service, launched in the South of France, gives Fraser clients rental access to a selection of new Porsches, including the latest 911 GT3, to be delivered to them wherever they are along the Cote d’Azur. This service will also be available in Miami during the winter yachting season from November to February.

Porsche also will have a fleet of luxury vehicles available for Fraser clients during the Monaco Yacht Show in September and Fort Lauderdale International Boat Show in November.

“A Porsche is more than just a vehicle, it is an expression of freedom and a unique attitude to life, just like a yacht is more than just a boat,” Raphael Sauleau, CEO of Fraser, said in a company statement. “Our two brands are very well matched.”

Fraser, part of the Azimut-Benetti Group, is based in Monaco, a city famed for its racing. As part of the partnership, Porsche AG is offering a number of “ultimate” experiences, including driving on the 24 Heures du Mans racetrack or the opportunity to drive a Porsche 918 Spyder on the world-famous Circuit Paul Ricard with official Porsche race drivers, such as Brendon Hartley, the recent winner of the 24 Hours of Le Mans race.

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