The Triton

Event

Triton networks with Marine Outfitters on Feb. 4

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Date/Time
Date(s) - Feb 4, 2015
06:00 pm - 08:00 pm

Location
Claire's Marine Outfitters

Categories


On Feb. 4, the first Wednesday of the month, we bring Triton networking to Marine Outfitters, formerly known as Claire’s Marine Outfitters, in Ft. Lauderdale. Captains, crew and industry professionals are welcome to join us from 6-8 p.m. for casual networking. It’s a great way to make helpful business connections and catch up with old friends. No RSVP is needed.

Until then, stay tuned for more details on www.the-triton.com and learn a little more about Marine Outfitters from owner Adam Sakran.

Q. Tell us more about Marine Outfitters, formerly known as Claire’s Marine Outfitters.

Since 1988, Claire’s Marine Outfitters has been a steady force in the industry. It has been here consistently over the years with no gap in service. We have worked hard to maintain the level of customer service that it takes to meet our customers needs.

Q. Founder Claire B. Miller died last year. How is her legacy continuing?

I believe she set the standard of service for most chandleries. She really understood the needs of the captain and crew onboard and we have worked hard to follow her lead. We continue to pursue that standard as we push forward with all the new technology and the changing environment of the yachting industry.

Q. Are you transitioning the name to Marine Outfitters?

Yes, we had always planned to amend the name at some point for marketing purposes. It has been a difficult decision because the name Claire’s Marine Outfitters is so solidly and respectably entrenched in the industry locally.

It’s funny, I have been approached by people from the moment I purchased the company asking, “When are you going to change the name?” On the other hand I am told, “I can’t believe you’re changing the name.”

All said, looking forward into a macro-marketing environment, using a name that simply explains what you do makes more sense.

Q. How long have you owned the business, and how did you become involved?

I can’t believe it, but the middle of March will be four years. I had been in the marine industry right up until Hurricane Andrew hit South Florida in 1992. That same event dragged me into the construction industry, which I stayed in for almost 20 years.

The construction industry changed dramatically several years ago, which prompted my decision to get out of it. Shortly after, I started looking for small companies that had potential that I was interested in. And here we are, living my history.

Q. What should yacht crew know about Marine Outfitters?

When I look at our history of sales and relationships, it seems that we have always had a strong engineering focus here at Marine Outfitters. We have relationships with manufacturers in Europe and here in the U.S. that are more than 20 years old and still very strong.

The demand placed on crew by the owners has created a level of service in this industry that is unparalleled. Our staff is a special group of people that understands how important it is to fulfill the needs of our customers. We have worked hard to continue this level of service and we are working on ways to improve in the future.

Q. What is the best way for crew to work with you?

At this point, we still are operating efficiently via e-mail and telephone. It seems our customers are comfortable working with these familiar forms of communication.

Q. How is the new Web site progressing?

A good interactive Web site always presents challenges, and this is another example of just that. Its evolution has been an attempt to streamline the communication between us and the crew’s needs, whatever they are, being emergent or just yacht spares.

The struggle of the new technology is in grasping and implementing the human interface portion, actually giving the crews a technology they would prefer to use.

Join the networking event at Marine Outfitters south of State Road 84 behind Lester’s Diner. The address is 2921 S.W. Second Ave., Ft. Lauderdale (33315). Contact the company at +1 954-523-4301, www.cmoh2o.com.

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About Dorie Cox

Dorie Cox is editor of The Triton.

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