Prado moves to Northern Lights
(originally published March 22, updated March 27)
Mike Prado is now global business development director for Northern Lights.
Prado was director of marine products with Atlas Marine Systems in Ft. Lauderdale, the yachting division he started nearly 20 years ago for a Dallas-based company. He resigned from that position just before the Miami boat shows and officially begins his new post with Northern Lights tomorrow.
His jobs remains the same: talking to captains, engineers, brokers, builders and shipyards about his products and building a business.
“I know this industry as good anyone and this is what I do,” Prado said yesterday.
Northern Lights, with corporate offices in Seattle, Anchorage, South Florida and Andover, Mass. Prado remains in South Florida with the megayacht industry. He doesn’t yet have his new corporate phone number or e-mail address. Northern Lights’ South Florida location can be reached through +1 954-421-1717.
Company press release of March 27 below:
Industry Veteran Mike Prado Joins Northern Lights As Global Director of Business Development
Marine power generation and climate control manufacturer Northern Lights has named industry veteran Mike Prado to the newly-created position of Global Director of Business Development.
Prado joins Northern Lights after 20 years with Atlas Marine Systems, the last 12 as Director for Marine Products, a position in which he was instrumental in establishing a worldwide network of technical support, sales and service partners.
“Northern Lights is delighted to welcome Mike Prado to our global team,” said Northern Lights vice president of sales and marketing Colin Puckett. “We have collaborated with Mike on projects many times over the years. The chance to bring someone on board with his experience, technical acumen and background was an opportunity we just couldn’t let pass us by,” Puckett said.
A graduate of Long Beach State University, Prado specializes in electrical engineering, design and application solutions. In his new role as Global Director of Business Development, he will work closely with existing and prospective Northern Lights and Technicold clients to develop customized solutions for their varied projects.
Founded in 1958, Northern Lights is the leading manufacturer of the world’s finest marine power generation, propulsion, air conditioning and refrigeration systems. Northern Lights is the only manufacturer to offer fully customized and integrated systems of all these critical marine components. The company’s products are distributed through a global sales and service network of over 350 dealers in more than 40 countries.
For more information about Northern Lights, visit www.northern-lights.com.