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Survitec now in recreational market

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Ireland-based Survitec Group Ltd., manufacturers of safety and survival equipment, now offers leisure liferafts to recreational dealers and distributors in North America.

“In North America, we are the liferaft of choice for the U.S. and Canadian navies, and our popular Elliot, RFD, SurvitecZodiac, Guardian and DBC commercial liferaft brands adorn decks and superstructures of cruise, ferry, commercial and fishing fleets across the continent,” said Nick Howland, vice president and managing director of Survitec Group North America. “As an avid sailor myself, I see no reason why recreational boat captains and crew members should not be afforded the same level of protection offered to U.S. Navy personnel and merchant mariners. Our new line of leisure liferafts will change the nature of crew protection at sea.”

The new leisure liferafts will bear two of the strongest Survitec Group brands: Crewsaver and DBC. Several models from each brand will be available with competitive pricing to address the various needs of a diverse leisure marine market in the United States, Canada and Latin America.

The company’s new U.S. Leisure Marine Sales Manager is Andy Hiller, who will head up the recreational offering efforts.

In the last three years Survitec Group has steadily increased its operations and presence in the North America market, acquiring the commercial marine division of Revere Supply, the offshore product manufacturer Risk Safety Systems, the commercial marine businesses DBC Marine Safety Systems, the liferaft and marine evacuation systems servicing business of Wilhelmsen Ships service in Miami, and most recently the liferaft and rescue boat servicing business of Newfoundland Marine Safety Systems near St. Johns.

Survitec was acquired by global private equity firm Warburg Pincus in 2010. With this support, Survitec is pursuing its global expansion strategy and strengthening its position in the marine, defense and aerospace safety markets.

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