“In the marine industry it’s Yeti, Yeti, Yeti. The best coolers, the best drink containers,” says Russ Kirby, a sales associate and port supply specialist at the Ft. Lauderdale West Marine Boating Superstore, the largest West Marine store out of more than 325 locations worldwide.
According to Kirby, West Marine and many other sporting and recreation stores he’s contacted have sold out of the containers that boast the ability to keep beverages hot or cold for as long as “science allows.”
“I’m not even taking back orders,” Kirby added. “To the extent that Yeti contacted our head office and said ‘Please no more phone calls about when are we going to get it, when are we going to get it?’ ”
The drink holders come in three sizes. There are two tumblers at 20 and 30 ounces and a 10-ounce lowball cup that hit the shelves on Oct. 1, 2015.
The retail prices according to size are 10 ounce $24.99, 20 ounce $29.99, 30 ounce $39.99, said Kirby.
The word from Yeti is “They’re manufacturing as fast as they can and shipping to us,” Kirby said.
“You’ll see other insulated cooler and coffee mugs, none of them compare,” Kirby said about why he thinks the stainless steal containers are so popular, especially in the marine industry.
“I haven’t seen another product that has been as hot as this in the last three years.”
According to Yeti CEO and Founder Roy Seiders, the reason for adding the third size to the Yeti tumbler collection was to meet the demand and lifestyle of consumers
“We continue to expand our Rambler drinkware series to meet the demands of the marketplace and the Lowball occupies a unique space in our line. Like all YETI products the Lowball is proven to keep drinks colder longer, but its ability to keep beverages hot over time shows the versatility inherent in the Rambler series and we’re really excited about the dual functionality.”
Suzette Cook is the editor of The Triton. You can reach her at firstname.lastname@example.org