Kurt Fraser has left a three-year position as director of marketing and executive committee member at Camper & Nicholsons International to join West Nautical as commercial director. West Nautical is a yacht services, management and sales company founded in France in 1994.
According to the company, which has several yachts up to 236 feet (72m) under operational and charter management, Fraser’s first tasks at West Nautical will be to finesse the brand, introduce an innovative commercial approach to supporting superyacht owners, and expand the company’s sales brokerage and retail charter services.
Fraser’s previous assignments have taken him from his native Vancouver, Canada, to Switzerland and, for the past 10 years, London, which will be his base with West Nautical, according to a company statement.
His past assignments include five years as sales and marketing director of Camper & Nicholsons Marinas; launch of the Mediterranean superyacht homeport and marina village Porto Montenegro; launch of the luxury villa collection at golf course PGA Catalunya in Spain; a position as international sales director at estate agent Hamptons International; and launch of several luxury resort properties, such as the Four Seasons Private Residences in Mauritius, as senior director of marketing with Intrawest’s “Playground” resort property division.
“What excites me most about West Nautical is that we have a deep roster of operational, technical and regulatory specialists, and supporting staff that are functioning as part of a very happy and collaborative team, with a great reputation,” Fraser stated. “And because we are free of the costly operational structures of many other more traditional firms, we have the freedom and flexibility to use our pool of experts in innovative new ways.”