Viking Maritime Group, a U.K.-based crew services provider, has unveiled a new brand identity for its portfolio of businesses: Viking Crew (formerly Viking Recruitment); Maritime Skills Academy; and Chiltern Maritime, which provides U.K. merchant navy cadet training.
“One of our core brand attributes is that our customers can refer to all our companies at various touch points in their careers – from starting a cadetship to finding jobs to maritime training and professional development,” said Matthew Jaenicke, managing director of Viking Maritime, in a company release announcing the new look.
The rebranding, which coincides with the company’s 30th anniversary, included the renaming of Viking Recruitment to Viking Crew to reflect the wider services now offered in crew placement, management and deployment in the cruise, commercial and yachting industries, according to a statement from Viking Maritime.
Viking Maritime has offices in the U.K., New Zealand, the U.S. and the Philippines. For more information, visit vikingrecruitment.com, maritimeskillsacademy.com or chilternmaritime.com.