Italian boatbuilder Azimut Yachts has sold 15 yachts worth about $50 million during the Fort Lauderdale International Boat Show earlier this month.
“Our objective is to become the top-ranking shipyard in the USA over the next two years,” Azimut-Benetti President Federico Ferrante said in a press release announcing the news.
The builder said the United States is “the brand’s main market, representing 38 percent of total value of production, thanks to the partnership with MarineMax.”
Azimut reported an increase in visits to its FLIBS booth of 20 percent over last year, not only by people from the US, but also from Canadian and South America.
Azimut Yachts and MarineMax intend to increase its presence at the country’s main boat shows and to implement a multi-faceted program of events to strengthen owners’ sense of belonging to the Azimut Yachts community and to win over new owners, the company said.