Crowdfunding scores big for BLU3’s Nemo

Nov 22, 2018 by Triton Staff

Brownie’s Marine Group has reported that a Kickstarter campaign launched by subsidiary BLU3 for its portable dive system Nemo wrapped up last month with 345 percent of its target funding and more than 350 units on advance order.

Because they exceeded their funding goal, the project was invited to join Indiegogo InDemand, a post-campaign funding solution to bridge the gap between crowdfunding and commerce. Indiegogo InDemand brought in additional $9,000 in advance orders for Nemo within 30 days, according to BMG.

BLU3’s stated mission is to increase protection and awareness of underwater environments by spreading the sport of diving. To that end, the company said the success of its crowdfunding campaign is an early indicator of the market’s high demand for an ultra-portable, compact, affordable, and easy-to-use dive system.

BLU3’s parent company, Brownie’s Marine Group, is a Pompano Beach, Florida-based corporation founded in 1981 and best known for its flagship product, Brownie’s Third Lung.

BMG designs, tests, manufactures and distributes surface supplied air diving systems, scuba air compressors, nitrox generation systems and water safety products in the U.S. and internationally.

For more information on NEMO, visit diveblu3.com.

Topics: