The Triton

Business

Triton Networking stops in on Sirocco Marine

ADVERTISEMENT

Inflatable manufacturer, dealer and distributor Sirocco Marine hosts Triton Networking on the first Wednesday in March. Join us on March 6 from 6-8 p.m. as we enjoy his Kiwi hospitality and tour the enormous warehouse.

After about three years in the U.S., Sirocco has grown by leaps and bounds, adding more lines and becoming the world’s second largest dealer of Brig boats.

Never heard of Brig? These RIBs are supplied not only to yachts but to militaries and first responders as well. Join us on March 6 and learn more.

Until then, learn more about Sirocco Marine from owner Boyd Tomkies.


Boyd Tomkies

Q. Tell us about Sirocco Marine. What do you do?

Sirocco Marine retails Brig, Fluid Watercraft and Sirocco rigid hull inflatable boats.

By far our most popular line is Brig, which includes tenders and a good selection of 16-foot and larger RIBs that are used as recreational boats.

Fluid is our proprietary product – a cabin inflatable primarily used by commercial customers but with several recreational applications.

And finally, you may have seen the clever video on Sailing Uma about the boat Coco, which is the story of a boat from our Sirocco line and its winding journey to its new owners.

Q. You are well known for your Brig line. What’s makes them special?

There are a lot of reasons why Brig is special. Brig has become the world’s largest RIB manufacturer, and that’s not because of dumb luck. Brig is a European-designed and -built boat with European quality. It is sold fully loaded at less than the competition. Every five years, each model is re-designed and re-released, just like in the automobile industry. You don’t want to go and buy a new 3 series BMW and find out that it’s the same as your 5-year-old one that you are trying to trade.

Q. You carry a lot of inventory other than Brig. Tell us about that.

Thanks for noticing. Compared to our local or national competition, we have a large facility: 72,000 square feet, 20,000 of which is the showroom. At any time, the location has 100-200 hulls in stock, including dozens of completed models on the showroom floor ready for immediate delivery. This expansive size was purposefully chosen to do something other companies can’t do – have a large quantity of in-stock boats ready for delivery.

Q. How has your business changed in the three years you’ve been in Fort Lauderdale?

Well, people are finally starting to know we are here. Getting on the map hasn’t been easy, and we still are building awareness. But throughout this time, we have been working on a few things:

First, fine-tuning our product to best meet the needs of the South Florida boating community. We carry more larger RIBS than before, including 35-foot tow-behind tenders ready for delivery.

Second, we hired marine industry professional Gina Marrone to increase brand awareness and capture market share through her extensive captain contacts and industry influencers.

Q. Can RIBs really be used as tow-behinds?

Absolutely. Earlier, I referred to our Fluid line, noting it has some recreational applications. These boats make great tow-behinds because they don’t cause damage to a yacht like a hard-sided boat can. They also offer a great ride, which we think is superior to many hard-sided hulls.

Q.  Boat preferences are always changing. Where do you see your products today as compared to the past?

You are so right; the boating marketplace is ever changing. After the recession, go-fast boats became less popular, motor preference shifted from inboard to outboard, and pontoons and wake-boats took off.

Here at Sirocco Marine, we think this changing landscape favors large inflatables.

Q. How should crew care for the yacht’s RIBs?

Make sure the boat has the correct PSI in the tubes. After every use, wash them, flush the engine and cover them.

Every Triton reader is welcome to join us from 6-8 p.m. on March 6 for Triton Networking with Sirocco Marine, 3277 S.E. 14th Ave in Fort Lauderdale (33316). It’s a little tricky to find under the eastern end of I-595 near the port, but it shares a parking lot with LauderAle, the independent brewery. For more on Sirocco, visit www.siroccomarine.com.

About Lucy Chabot Reed

Lucy Chabot Reed is publisher and founding editor of The Triton.

View all posts by Lucy Chabot Reed →

Related Articles

Triton Networking visits Yacht-Mate Products for 20th anniversary celebration

Triton Networking visits Yacht-Mate Products for 20th anniversary celebration

Yacht-Mate Products will host Triton Networking on the first Wednesday in February in Fort Lauderdale. Captains, crew and industry professionals are invited to tour the showroom of the water and air …

Next Triton Event: Triton Networking at Trac Ecological

Next Triton Event: Triton Networking at Trac Ecological

We will gather for Triton Networking on the first Wednesday in April at the Dania Beach manufacturing facility and offices of Trac Ecological, makers of onboard descalers, cleaners and deodorizers. …

Alexseal to host Triton Networking Sept. 18

Alexseal to host Triton Networking Sept. 18

Join us for Triton Networking on the third Wednesday in September [Sept. 18] with Alexseal Yacht Coatings. With U.S. operations based in Charleston, the German paint manufacturer brings its team to …

Triton Networking returns to Sirocco Marine in March

Triton Networking returns to Sirocco Marine in March

The Triton hosts its monthly networking events on the first and third Wednesdays of every month during season, and always from 6-8 p.m. Only the location changes.  Catch up with us on the …

Meet our NW host: Admiral Canvas

Meet our NW host: Admiral Canvas

For Triton Networking on the first Wednesday in December, join us to tour the new offices and showroom of Admiral Yacht Canvas and Upholstery. After more than 30 years growing a canvas and mostly …

Stew Cues: Finding perfect towels no easy task

Stew Cues: Finding perfect towels no easy task

Stew Cues: by Alene Keenan One of the biggest challenges of consulting on an interior refit and helping the owners choose from different towel collections is being able to explain the different …

Comments

Leave a comment

Your email address will not be published. Required fields are marked *

Please answer the question below to leave a comment. * Time limit is exhausted. Please reload CAPTCHA.

This site uses Akismet to reduce spam. Learn how your comment data is processed.