Monaco Marine La Ciotat in France has promoted Nicolas Genelot as general manager and created a new department — the Customer Success Department, headed by Aldric Bullot.
Genelot spent six years as a project manager at the yard before becoming a business developer. According to a company statement, his main objective is to improve customer care and service quality.
David Queva, who was the previous general manager following Eric Robert-Peillard’s resignation, has moved to the position of group operations director.
Bullot will serve as spokesman for customers for all internal services of the shipyard, according to the company. The objective of the department is to reach 100% retention rate among all the yachts that come to the shipyard, according to a company press release.
“The challenge is to set the standard for the other shipyards and to instill full confidence to our customers,” Bullot stated. “Today, we have a customer retention rate of around 80%.”
Though based in La Ciotat, the Customer Success Department will extend to La Seyne-Toulon and Marseille, and then to the other shipyards by 2021.
Bullot is also charged with organizing events to strengthen the company’s bonds with clients.
The shipyard established a crew support department in 2018. For more information, visit monacomarine.com.