The Triton

News

Rolls-Royce rebranding to create stronger link to MTU

ADVERTISEMENT

The Rolls-Royce Power Systems business unit and its core brand, MTU, are undergoing rebranding to reflect more clearly that they are part of the British Rolls-Royce engineering group.

Rolls-Royce will be the corporate and employer brand, while MTU will remain the brand name for products. Companies within the business unit that include MTU in their names will be given new designations.

According to a company press release, MTU Friedrichshafen GmbH will become Rolls-Royce Solutions GmbH this fall. This will be followed by MTU America Inc., which in the future will operate as Rolls-Royce Solutions America Inc. 

Today’s MTU Onsite Energy GmbH in Augsburg will become Rolls-Royce Solutions Augsburg GmbH, and MTU Onsite Energy Systems GmbH in Ruhstorf will be renamed Rolls-Royce Solutions Ruhstorf GmbH. The remaining subsidiaries will successively be given new designations as well. The products of Bergen Engines will also be part of the new brand architecture.

The new brand profile will be visible with the launch of the MTU brand’s new website this fall. Additionally, company employees will be given email addresses with the domain suffix @rolls-royce.com.

Related Posts...
By Lucy Chabot Reed Fort Lauderdale-based Lewis Marine Supply has Read more...
SureShade, a U.S. designer and manufacturer of patented retractable sunshade Read more...
By Dorie Cox Recent hands-on training at Wesmar added confidence Read more...
Award-winning yacht designer Claudette K. Bonville, of Fort Lauderdale-based Claudette Read more...

Share This Post

One thought on “Rolls-Royce rebranding to create stronger link to MTU

  1. Mark Howard

    This news is confusing as Rolls Royce Marine Division was acquired by Kongberg Marine of Norway in April 2019. All the Rolls Royce employees’ email addresses were changed to Kongberg addresses. This might require further investigation and I am particularly interested as I run a boat with both Rolls Royce and MTU equipment.

Leave a comment

Your email address will not be published. Required fields are marked *

Please answer the question below to leave a comment. * Time limit is exhausted. Please reload CAPTCHA.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Editor’s Picks

Motoryacht Loon’s crew works unique ‘charter’ after Hurricane Dorian

Motoryacht Loon’s crew works unique ‘charter’ after Hurricane Dorian

Story and photos by Dorie Cox “It was just like charter,” said Capt. Paul Clarke of M/Y Loon. “But instead of champagne, we were …

The Triton photographer takes photos of Grand Bahama from airplane

The Triton photographer takes photos of Grand Bahama from airplane

David Reed, founding publisher of The Triton, arrived at Abaco, Bahamas, with M/V True North, which left Fort Lauderdale on Sept. 8 for a …

The Triton on island after Hurricane Dorian tears through Marsh Harbour

The Triton on island after Hurricane Dorian tears through Marsh Harbour

David Reed, founding publisher of The Triton, stepped ashore at Marsh Harbour on Sept. 11 and shared these photos, noting he had never …

Pacific Hope brings medical and more to northern Bahamas

Pacific Hope brings medical and more to northern Bahamas

By Dorie Cox; Photos by Josh Ritchie The 182-foot M/V Pacific Hope left the Dominican Republic on Sept. 5 to head toward the northern …