ACREW Joins Triton Under YATCO Portfolio

Oct 2, 2024 by Triton Staff

YATCO, yachting’s trusted global marketplace and Triton’s parent company, has acquired ACREW, the leading platform for professional yacht crew development. This acquisition unites YATCO’s Boat Deck, YachtandBoat.com, ACREW, and Triton under one umbrella.

“ACREW’s addition to our portfolio, alongside our recent merger with Triton and our Australian platforms Boat Deck and YachtandBoat.com, enables YATCO to expand our technological platform globally,” said Steven Myers, founder and CEO of YATCO. “With this combined expertise of more than 100 yachting and digital marketing professionals, we can now cater to every facet of the yachting industry, from vessel transactions and crew development to digital marketing solutions.”

For more than a decade, ACREW has supported the professional yachting community, fostering crew career development and building connections between captains, crew, and industry service providers. The platform has served more than 500 businesses and hosts approximately 10 events annually, including lounges dedicated to captains and crew at the Palma International Boat Show and the Monaco Yacht Show, plus content generation and crew activities.

ACREW offers a range of professional development opportunities for captains and crew, such as familiarization trips, chef competitions, and new crew training programs. They also incorporate more social events like ski days and crew parties to strike the balance between learning and leisure. Additionally, ACREW recognizes outstanding contributions within the industry through its annual Crew Awards. Widely considered the premier crew event on the yachting calendar, the ACREW Crew Awards celebrate crew excellence across all departments.

“We are thrilled about this merger with YATCO, as it unites two industry leaders with a shared vision for innovation and excellence,” said Onno Ebbens, managing director at ACREW. “This partnership will allow ACREW to elevate our offerings and provide even greater value to our global community. Together with YATCO, we are looking forward to advancing the entire yachting sector, offering seamless solutions for crew, owners, and brokers alike.”

This new relationship offers Triton increased access to the European crew market through ACREW, which will undeniably expand Triton’s reach and potential while allowing ACREW to capitalize on Triton’s excellent editorial reputation and strong event portfolio in South Florida. This collaboration will offer ACREW access to Triton’s deep industry knowledge of the South Florida crew landscape, and enable both entities to inform and entertain more crew than ever before.

“Bringing ACREW into the family with Triton and YATCO is a fantastic move and connects us to a much wider audience for both ACREW and Triton followers,” said Jim Bronstien, Triton co-publisher alongside Kevin Quirk. “Our content and reach will only grow bigger and stronger. We couldn’t be more excited for this addition!”

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