The Triton


Triton networks with Adventure Sports on Jan. 21

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Date(s) - Jan 21, 2015
06:00 pm - 08:00 pm

Adventure Sports


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Learn more about the world of sports and meet people in the marine industry at the Triton’s third Wednesday networking event in January. Join us at Adventure Sports on Jan. 21 in Ft. Lauderdale. Until then, learn more from store manager Luke Svanberg.

What should crew know about Adventure Sports?

The Adventure Sports Ft. Lauderdale store carries an extensive line of windsurfing, kiteboarding and SUPing gear, as well as all the latest trends and styles of beachwear for men and women.

We stock everything from the biggest paddleboarding, kiteboarding, and windsurf manufacturers. We can outfit you with all the toys you need for your next trip to the Caribbean and beyond.

Tell us about your store.

We’ve created a friendly and relaxed atmosphere. Each section of the shop hosts a different focus of watersports activities: SUPing, kiting, kayaking, etc. With so much gear, we’ve got boards hanging from the rafters.

The cashier’s station is crafted to look like a bar, so our customers can pull up a stool and enjoy a refreshment during our in-store events. Also, when we host kite-board, SUP, kayak or other demonstrations at the beach, we invite people back to the store for a beverage and snack.

Lots of places sell watersports gear. What sets your business apart?

We carry all the equipment crew need in house and we’ll even deliver to a boat’s slip. Plus, our staff personally does every sport we sell when we are not in the store. This gives us a unique perspective into our customer’s needs.

We also have a kiteboarding school with a fully dedicated location on the water for lessons. You can go from nothing to being very proficient.

Tell us about your clinics.

We host clinics and seminars all the time. We recently held a free GoPro in-store clinic. We had

professional athletes, kiteboarders and paddleboarders, and a professional photographer that does action shots come in to teach how to get the most out of the cameras.

I even learned a few things like how to see video without having to re-watch the entire thing. Say you have the camera running, waiting to capture a whale jumping out of the water. When you get it, you can use the highlight feature to find it again.

We have an entire section of GoPro mounts for a body, boat, skateboard, kite, you name it, every kind.

What’s else is new?

We have lights to strap onto the bottom of a paddleboard. They make a 10-foot radius glow 6 feet deep at night to can see fish and everything underwater. They are great for the Bahamas and Caribbean and let people paddle at night.

Tell us about yourself. How did you end up here?

I’ve been in the watersports industry as an instructor, store manager and brand representative for the past 23 years. I learned to windsurf and kiteboard in the Hamptons, N.Y. I grew up on Long Island where my family owns one of the largest surf shops in the northeast U.S., so I have always been involved in one way or another.

As the new sport of kiting grew in popularity, I was a kite instructor all across Long Island and pioneered many of today’s popular kiting spots.

Ten years ago, I moved to Maui with my family and continued to work in action watersports. In this industry I’ve been an instructor across the world in places like Costa Rica and have kiteboarded in more than 15 countries.

I was last based in New York as sales representative for Adventure Sports. When we opened this new store, they relocated me to Florida as manager of retail.

What do you want everyone to know about Adventure Sports?

We keep a full inventory of equipment and all our staff are active and informed riders who can offer expert opinions on the gear people are looking for. And people can shop online anytime.

How is technology affecting your business?

Every year the equipment gets lighter, safer and easier to use, which means more people are having fun and enjoying their time on the water.

Networking will be held at the Adventure Sports store at 741 S.E. 17th St., Ft Lauderdale (33316). For more details, call the store at +1 954-526-9367,

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About Dorie Cox

Dorie Cox is editor of The Triton.

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